Autochartist has concluded the acquisition of a Delkos Research News Event Trading Service to integrate it into its suite of analytical tools with a specific focus on customer retention and longevity
Delkos Research (delkos.com) has sold its News Event Trading Service (NETS) technology to Autochartist (autochartist.com). This transaction is a result of Delkos’s increased focus on its RAZR customer behavioural analytics and segmentation product.
Autochartist plans to integrate NETS back into Delkos’s RAZR platform to enable effective personalized communication with traders being affected by news-driven volatility.
Salvatore Buccelato, CEO at Delkos: “It seems that our new RAZR product has hit a long-standing need to target and personalize messaging to customers. With this in mind, it was an easy decision to unbundle NETS and allow us to focus on our strong customer analytics capabilities”.
Autochartist has partnered with hundreds of leading Stock, Forex, Futures, and CFD brokerage firms across the globe. More than a decade later the company services millions of traders in over 100 countries through their vast broker partnerships. Autochartist sends out thousands of financial market articles and commentaries every day in over 20 languages. Autochartist prides itself on the core commitment to service excellence and ongoing market leadership through developing innovative new products.
About Delkos RAZR
Delkos RAZR allows for a customer-centric approach to efficiently personalize at scale and increase Client Lifetime Value to maximize the return on investment of customer acquisition cost. Capturing and utilizing client behavioral insights to shape content, product, promotion, and user experiences provide a crucial advantage in the highly competitive FX/CFD space.
Technology has evolved how individuals consume financial products and services. Our passion for simplifying our partners’ customer retention means your firm will be part of the customer-centric revolution.